Stop apologizing

LeaderApololgy

I receive a lot of emails every day. Many are people are soliciting my business, and I don’t mind this at all. What I do mind is how people craft their message. Without knowing it, many people who write email marking campaigns are irritating the very people they are trying to close.

Here are two tips to NOT piss off your prospects.

1st tip: When expressing why we are reaching out to the recipient, it’s best not to use passive language like:

“I wanted to see if you are interested…”

or

“I just wanted to check up to see if you had any questions…”

Do not make apologies for reaching out. Don’t preemptively dismiss your proactivity. You have nothing to defend.
Instead of writing an email that says:

“I just wanted to touch base and see if you were interested in…blah, blah, blah…”

Write this instead:

“Your time is valuable, as is mine. If you are interested in learning more about my offer, let me know. If you have no interest, please let me know that too, and I won’t bother you anymore. We are both too busy to spin our wheels. Thank you and much success.”

Stop apologizing for striving for your success. Frankly, it pisses off people who have their act together. I want to know you are busy and I want you to value your time as much as I value mine. Grow a set and talk to me like an adult and not like a scared child. If I don’t respect you, I’m not giving you my business. Don’t apologize for reaching out to me!

2nd tip: Do NOT put “Re:” in the subject line on your first email. If you think your prospect is stupid, then do this. If you treat your prospect like a 12-year-old, they will act accordingly. When I see “Re:…” in the subject line when I know I never emailed this party, I want just to hit ‘delete,’ but I take the extra step of opening the email, unsubscribing and blocking the sender. How dare you put “Re:..” in the subject line when I didn’t email you first.

I want you to succeed, and the best way to do this is not to piss off your prospect.

Thank you for your interest.

www.PaulEdgewater.com

 

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