Copy, Creative, Themes & Tactics That Need To Go Away PART VI

“Real_____For Real People” © Paul Edgewater All Rights Reserved

Not too much needs to be said about this one. An example of this type of copy is used by a flea market in the suburbs of Chicago who’s slogan is, “Real bargains for real people.” Nothing against people who go to flea markets, but the message here seems to be that only people who go to flea markets (or people who need or want to save money) are the real people amongst the rest of us animals, space aliens, cyborgs and robots who don’t mind paying full price. I’ve been to a few flea markets in my day and I can assure you that it was not an experience akin to Pinnocchio’s metamorphosis from a wooden toy to a real boy. My DNA double helix escaped the experience without being mutated into a homo sapiens-because I was fortunate enough to have been born a real person in the first place. Note to copy writers; anyone who can read, see or hear your copy is a real person and we’re not impressed.

Thank you for your time!

Check back soon for part VII!

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